Groundlayer IT
Corporate web presence for an Australian IT solutions provider. Mobile-first marketing site with a hardened lead-capture flow, structured data, and 95+ Lighthouse scores across every page.
Built With
Project Timeline
Client Discovery
Mar 2024Met with the Groundlayer IT team to define brand identity, audience, and goals. Documented requirements for services pages, contact form, and SEO.
Wireframing & Branding
Apr 2024Wireframed every page and locked in the colour palette and typography to fit the corporate IT aesthetic.
Design Implementation
May 2024Built the responsive landing pages with hero sections, service cards, and testimonial carousels. Mobile-first with smooth animations.
Contact & Lead Generation
Jul 2024Implemented an email contact form with server-side validation and SendGrid integration. Added anti-spam measures and confirmation emails.
Content & Copywriting
Aug 2024Wrote professional copy for services, about, and FAQ. Optimised for local Australian SEO with location-specific keywords.
Performance Optimisation
Sep 2024Used next/image with lazy loading and tuned Critical CSS. Hit 95+ Lighthouse scores on every page.
SEO & Schema Markup
Nov 2024Added LocalBusiness structured data, sitemap, robots.txt, Open Graph tags, and canonical URLs.
Custom Domain & SSL
Dec 2024Connected groundlayerit.com.au with proper DNS, SSL, and the Vercel deploy pipeline.
Official Launch
Jan 2025Launched the production site, configured Google Analytics and Search Console, and submitted the sitemap for indexing.
Post-Launch Iterations
Feb 2025Added a privacy policy page, refreshed support contact details, and refined CTA placements based on early analytics.