Groundlayer IT

Met with the Groundlayer IT team to understand brand identity, target audience, and business goals. Documented requirements for services pages, contact form, and SEO.

Created wireframes for all pages. Established the colour palette, typography, and visual language consistent with the corporate IT industry.

Built the responsive landing pages with hero sections, service cards, and testimonial carousels. Ensured mobile-first design with smooth animations.

Implemented email contact form with server-side validation and SendGrid integration. Added anti-spam measures and confirmation emails.

Wrote professional copy for services, about, and FAQ sections. Optimised content for local Australian SEO with location-specific keywords.

Optimised images with next/image, implemented lazy loading, and achieved 95+ Lighthouse scores across all pages.

Added structured data (LocalBusiness schema), sitemap, robots.txt, and Open Graph tags. Configured canonical URLs for groundlayerit.com.au.

Connected the groundlayerit.com.au domain with proper DNS configuration, SSL certificate, and Vercel deployment pipeline.

Launched the production site. Set up Google Analytics and Search Console. Submitted sitemap for indexing.

Added privacy policy page, updated support contact details, and refined CTA placements based on analytics data.